FITCH BRANDING

IDENTITY | BRANDED COLLATERAL

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A FRESH NEW START

When global design agency Fitch acquired RPA, it was time for a rebrand. I worked with the marketing team to develop this new identity and comprehensive collateral kit. The original bright, four-color palette that defined the new brand became the base of the design, providing an energetic backdrop to the straight-forward, bold new logotype. As the company grew and the branding evolved over time, so did the applications of the identity. The word mark’s solid, symmetrical forms give this identity a strong presence on any background, including overlying video on the website and in tone-on-tone applications in office signage.

COLLATERAL KIT

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OFFICE SIGNAGE

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