METHOD DISH SOAP

CREATIVE STRATEGY | PACKAGING DESIGN | CAMPAIGN ART DIRECTION

INSTANT REMODEL IN A BODEL

Method’s new dish soap was designed with a sleek new silhouette to step up your sink-side style. The objective of this project was to revolutionize the dish soap aisle. How do you make dish soap desirable? Inspired by interior décor trends of the kitchen, I collaborated with a cross-functional team to develop the rich color palette of future-thinking hues to position our new dish soap as an accessory for the modern kitchen. For launch, I art directed this series of images used in our social marketing, to highlight the form, function and fragrance of our products.

As with all method packaging, we made our bottles from old bottles, by investing in incorporating up to 100% recycled content into our bottles and closures.