METHOD LAUNDRY SYSTEM

CREATIVE STRATEGY | PACKAGING DESIGN | CAMPAIGN ART DIRECTION | VISUAL DESIGN

BRINGING THE RAINBOW TO THE LAUNDRY AISLE

Collaborating with a cross-functional team at method, I served as the creative lead in the development of the world's first 100% recycled PET detergent packaging (think turning water bottles into laundry bottles). Not using virgin plastic ensures we're not adding more plastic to the environment, the Cradle to Cradle philosophy that originally drew me to method. I art directed the editorial photo series here, featuring fragrance cues to highlight our unique laundry scents + clothing pieces to insinuate product use. These images were featured on method's social sites, for PR, and on the product landing page I helped create for launch.

ART DIRECTION, MARKETING CAMPAIGN

FRESH FROM START TO FINISH

Following up on the success of our laundry detergent, we expanded our laundry portfolio and developed a full wash-to-dry system of products. We developed the world's first 100% recycled PET transparent detergent + fabric softener packaging, compostable dryer sheets + the first naturally-derived fragrance booster on the market. I continued to serve as the creative lead and developed the packaging design for all products. For launch, I art directed the series of marketing images and visual design of the email marketing shown here, aimed at bringing the step-by-step regimen to life.

PACKAGING DESIGN

ART DIRECTION, MARKETING CAMPAIGN

VISUAL DESIGN, EMAIL MARKETING